CODAR®
CODAR is the big breakthrough in communications planning: here
is your route to finding out more
CODAR is a simple to use Open Planning tool designed by Professor
Angus Jenkinson that offers agenices and clients significant short
and long term benefits at a low cost.
It is effective for any and all types of agency and clients and
across the full range of communication channels.
CODAR enables all marketing communication activity to be planned
and evaluated using the same core framework. It is based on a profound
understanding of people, marketing communication, and planning and
evaluation methodology. It is people and communication, not media
or discipline-based. It therefore enhances creative potential. CODAR
also supports accountability, learning and knowledge management,
which is particularly relevant to large agency and client groups.
Research by the Media Neutral Planning Best Practice Group (a group
of senior marketers supported by the CIM and The Centre for Integrated
Marketing) was a catalyst in defining the needs for a tool like
CODAR. Subsequently, the Group identified CODAR as a unique solution
and the direction of the future.
More on the Media Neutral
Planning Best Practice Group and Open
Planning
How communication can be optimised
Introduction to CODAR
Media Neutral
Planning Best Practice Group and CODAR
CODAR as a complete system
CODAR
for leaders
|
