The marketing leader makes it happen

Stepping Stones is the facilitator

The conclusion of a senior research group from a year of work with the Centre for Integrated Marketing is that optimsing communication is most likely to be implemented when a committed and competent client drives it.

The CMO is responsible!

And the research suggests that it will be worth between 10% and 25% in improvement.

Successful implementation may require changing the team paradigm, updating budgets, contracts, structures, skills and processes, aiming for a fusion of creativity and scientific rigour; with an effective customer community-focused, not discipline-focused organisation and an integrated process involving all 'agencies' as a non-hierarchical collaborative, partnership team - including research and internal - backed by solid information and learning.

Stepping Stones has a complete facilitation process and toolkit to enable this. This includes:

• integrated and media neutral planning tools and skills
• partnering with agencies/clients
• integrated process improvement
• restructuring to improve flow and focus
• interaction skills
• evaluation and learning methods and skills
• and more...

In addition to expert facilitation and process consultancy, Stepping Stones can also provide a range of powerful tools for strategy, brand identity, integrated communication planning, research and more.

For further information contact us.