Travel Blue

the spirit of freedom

Travel Blue has been established 22 years ago and is a World Leader in Travel Accessories. Recently it developed new product ranges based on laptop bags, and winning the 2010 Buyers Forum Award of Frontier magazine at the world tradeshow in Cannes.

Travel Blue is now sold in Europe, Middle East, Far East, Africa, Asia, North America and Latin America, with some 250 different environmentally sensitve products aimed at travellers. They avoid plastic packaging which takes 150-200 years to disintegrate, and over 90% of packaging is made from 70% recycled fibre and printed with Environmentally Friendly Soya based ink. The design goal is affordable, practical items suiting the lifestyle needs of the modern traveller.

Stepping Stones has been helping the company define its brand, logo and design strategy, marketing strategy and business model, focusing design work, sales and marketing resources and thinking. For this Stellar has been an invaluable tool.

Free Lost and Found is a unique Travel Blue service that aims to solve the problem of 10 million items lost in travel each year. The service is completely free-of-charge and accompanies each product - and can be licensed by other manufactureres and retailers.

After the 2010 TFWA Convention in Cannes, the world's leading trade show for duty free, client Dassi Levin commented:

"We came back yesterday from the Cannes Duty Free Exhibition and wanted to tell you it was a great show! The Strip advertisement was recognised and remembered.
"Our stand looked great... more mature and confident. We were busy all the time and had meetings back to back. We felt people treat us as a leading Duty Free brand (and not as a follow-on contender). They wanted to have our goods.

"In last count we are now selling in 90 countries and hope to have a list of more than 100 countries as enquiries from this exhibition will become confirmed orders."

Dassi Levin

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Travel Blue

the spirit of freedom