Strategy and core value

Strategy is the process of gaining advantage for your resources. True strategy derives from the unique identity and purpose of the organisation followed by imaginative observation of the business landscape, finding elevated contours where others only see bogs and plains.

In an assignment for a major American PC brand, we worked the pressures of tumbling prices and commoditised competition.

Close observation and intense research and analysis led to a fresh way to view their world. By starting with the customers’ drivers of value, and their real lifetime value to the company, two dramatic insights were gained.

The result turned problems into real advantages and designed product strategies that a few months later had Wall Street buzzing.

Strategy design