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Social skills are the price of entry for the modern agency. Selling
skills are the basis of survival. And both sets of skills must be
in harmony.
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Consultancy, presentation, communication, partnering & sales:
Skills that change the future
Advertising and communication agencies want to improve the presentation
and consultancy selling skills of their customer-facing staff. They
also want to develop partnering
(36k Micrsoft Word) skills for
inter-agency and agency-client working.
Better skills move the client-agency relationship from an ‘us-them’
to a ‘we’ relationship, increase pitch performance and
leave clients feeling better while spending more.
Staff enjoy it too, as the job becomes less stressful and win rate
goes up. Work becomes easier because the brief, budget and relationship
is better.
Our workshops give them fundamental training in relational communication,
professional consultancy and selling skills, and include video feedback
and life-transforming exercises like RED_BLUE and more…
Click here to
read more (112k PDF).
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