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Global knowledge manager for OgilvyOne
To support OgilvyOne’s quest for mental leadership in one-to-one
marketing solutions, they committed to the development of Truffles,
an extensive online knowledge management system, now in its 4th
generation.
Stepping Stones acted as consultants to the technical and cultural
development as well as being principal developers of the content.
For four years Stepping Stones acted as OgilvyOne’s global
knowledge managers, editing and/or approving all material and contributing
to development planning along with regional knowledge managers.
“Without exaggeration, Truffles
is the single most comprehensive store of accumulated knowledge
anywhere in direct marketing. It is tangible evidence of a
network that truly nets. Your help has been at the heart of
making this asset possible.”
Reimer Thedens, Chairman, OgilvyOne worldwide
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Text of presentation by Client and Stepping Stones:
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