Leaders achieve what they are motivated to do

The team responsible for improving marketing data quality in a major retail bank was getting bogged down.

Frankly, data quality was boring to top management and divisions were uncooperative. Furthermore, some of the plans were seen as threatening. Not new!

The result was that there were delays in implementing new CRM systems and therefore delays that were holding up gains for the customers and Bank.
Stepping Stones was asked to facilitate a series of workshops with the responsible cross-functional team to get agreement and motivation on the issues.

The session produced what was described as an extraordinary consensus and commitment.