Cases & Work optimizing marketing

Stepping Stones has executed a wide variety of assignments for leading firms, including strategy, identity and brand management, CRM technology, culture and process improvement, knowledge management and learning, business development, team and leadership development, customer research and more. These cases give both brief showcases of this variety of competence and experience, and also demonstrate ideas for business success.

Take these brief examples:

• Roche CSR project: Identified global requirements for not-for-profit clinical research services, contacting principals of NGOs and major funds to set up partnerships.

• Pitney Bowes market research: Defined and sized international market for multicarrier software systems, identifying key business requirements and competitive strategy. Also developed a market model to optimize business development

• National Trust Brand DNA: Identified brand essence, positioning, core values and member need states. Described as "transforming the organisation".

• Aquadrops repositioning and brand relaunch: Innovative research identified core consumer and brand positioning, essence and personality. Lead to radical new consumer targeting and communication strategy, supported by new planning model.

• ICG plc rebranding: researched international stakeholders and client segments to develop identity and strategy, using the identity management tool, Stellar. Designed and developed new brand logo, iconography and business resources (stationery, signage, brochure, personal selling tools), as well as innovative client Internet and extranet sites.

• NSPCC - optimising brand and integrated communication: helped the NSPCC implement CODAR and the open planning process with its eight agencies, including Saatchi & Saatchi, WWAV and HPI Research. Described by agencies and client as 'fantastic'. More information. Currently also helping the NSPCC improve its already impressive strategy and identity management with Stellar, which they have adopted as their strategy/identity tool of choice. More from the NSPCC itself.

Cases by Clients

Cases by Topic

And a key list of experience

• Auditing Integrated Marketing in 200 UK brand leaders
• Stellar strategy, integration, identity management and leadership, with examples from Tesco, Waitrose, Nokia and others.
• International customer insights & econometrics for Novartis
• Brand identity for the National Trust
• Customer research & lean processes for Olympus
• CRM best practice/Knowledge management for OgilvyOne
• Customer value strategy for Thomson Holidays
• Leadership development and strategy for Weber Shandwick
• Transformational change at SEEBOARD Energy
• Process, CRM technology & culture change at Vodafone, Ogilvy, Olympus... Communications optimisation using CODAR at NSPCC, Barclays...