Cases by Topic

Stepping Stones has executed a wide variety of assignments for leading firms, including strategy, identity and brand management, CRM technology, culture and process improvement, knowledge management and learning, business development, team and leadership development, customer research and more. These cases give both brief showcases of this variety of competence and experience, and also demonstrate ideas for business success.

Designing differentiated, brand true value for customers

• Sizing and evaluating the European market and customer needs for multi-carrier management software, a logistics application
• Customer research that scores the opportunity – Novartis
• Identifying customer insights to transform the business – Olympus
• Industry benchmarking, mystery shopping and business re-engineering – Eagle Star
• Developing a one-to-one vision, strategy and solution – Thomson
• Strategy and core value development – Leading US PC brand
• Using CODAR, the integrated, media-neutral communication tool to create competitive advantage - KB49
• Professional skills for agency people

Brand and customer management/Integrating the organisation/CRM technology/Knowledge management

• Brand Signature research and corporate alignment – National Trust
• Developing global, world-leading, proprietary know-how on one-to-one – OgilvyOne
• Global knowledge management – OgilvyOne
• Designing CRM systems – Vodafone
• CRM strategy and systems – Lombard Bank
• Unique positioning – new business model – Woodchester
• Integrated CRM – Portland Holidays

Trustware – connecting people

• Company-wide change – TCG
• Creating shared vision – Identex
• Developing a high performing team – Weber Shandwick
• Teamwork examples
• Supporting Diversity – Reality
• Work-life Balance – BP

Trustware – connecting leaders

• A pan-European miracle at WWF
• Preventing boardroom conflict
• Rescuing senior staff relationships
• Building shared motivation – The Cooperative Bank
• Developing Europe-wide strategy and change priorities – Novartis