Optimize your marketing

A full integrated marketing research and consulting service with exclusive world-leading tools and skills focusing on fantastic value:

• Researching and refining insights about your brand in your customers and the market space
• Developing strategy
• Supporting optimized implementation

We guarantee to improve any brand's performance

We identify with you the key opportunities for improvement using superb tools and wide experience. We can do research and/or a fast audit. Then we work with you and any agencies taking responsibility for execution when needed.

Using contemporary methods we get to the heart and inside the mind of your customers, understanding what makes them tick, how they relate to your brand and products/services, what creates value and really matters to them.

Research and strategy formulation is designed and led by Prof. Angus Jenkinson and techniques include:

• Online research, with access to UK and international panels for both consumers and B2B
• CATI (telephone based) research (with a strong capability in international and business-to-business
• Qualitative research, especially in-depth survey methods the have been proved to produce equivalent or better results at much less cost than focus groups.
• We can develop consensus maps, which show how your customers filter their experiences of your category and brand
• Using the CODAR research tool we can deliver to you in your agencies the perfect platform for developing a marketing or campaign strategy.

We have been a leader in focusing on emotional and other effects that support, influence or bypass conscious mental processing.

What makes you unique? What is the essence of your value? How can you build on that to achieve optimized marketing results?

The foundation of strategy and brand performance is coherent and consistent identity. Stellar® is an the most advanced branding, identity and strategy tool available today.

Using your existing or new research and/or workshops with stakeholders you will achieve a clear and effective strategic identity, value proposition and marketing development plan.

CODAR is the brilliant integrated communication planning tool that lets you and your agencies work as one team to create truly integrated and media neutral creative campaigns.

Quality international satisfaction research that can link customer & employee results to identify the priorities for improvement and predict financial benefits.

Other services

• Customer community definition and pen portraits (PDF: 60k)
• Satisfaction and attitude research (Microsoft Word: 256k)
• CRM technology and practice: we pioneered CRM from the mid-80s. We designed Vodafone and supported Thomson Holidays transition 10 years ago. We wrote the manual for the IDM. What can we do for you today?
• Leadership and professional development and team building