We can optimize your marketing

We can reasonably guarantee to significantly improve any brand's performance because we offer a full integrated marketing research and consulting service with exclusive world-leading tools and skills.

We begin by identifying with you the key opportunities for improvement. (Working with the Centre for Integrated Marketing, we have identified the key factors for organisational, marketing and communications planning excellence. And we have superb tools to check out brand identity, customer appreciation and communication performance. We can do research and/or a fast audit.) Then we work with you and your agencies taking appropriate responsibility for execution when needed.

Strategy and Identity: the foundation of strategy and brand performance is coherent and consistent identity. Stellar® is an extraordinarily clear and effective identity and strategy tool that lets us move you to another level of branding and strategy.

Integrated Marketing: we can make the hype happen. Whether it is skills, processes, facilitation or just plain execution of integrated programmes, we can make it happen for you. For real.

• Integrated, media-neutral communication planning, evaluation and optimisation
• Integrated Communications: we can design your branding and customer touchpoints, create your website, do your TV, generate fame... as needed
• Workshops & seminars: to have the smartest people
• Complete diagnostics and assessment: based on Centre research and a 200 brand benchmark, we know what to look for
• Strategic change management: the 18 steps to integration
• Corporate alignment: design and process facilitation: become a cauliflower company. (Don't know what that is - you are missing something.)
• Structure and process improvement; marketing and organisation-wide
• Business Partnering: work better with your agencies and as a team

Customer & Employee Research: whether its brand research, customer needs and satisfaction, segmentation, employee and organisational issues... we design and manage superior research programmes that generate actionable insight and reliable results.

• Brand research (Microsoft Word: 64k)
• Customer community definition (PDF: 60k)
• Satisfaction and attitude research (Microsoft Word: 256k)
• Touchpoints research (Microsoft Word: 256k)

CRM technology and practice: we pioneered CRM from the mid-80s. We designed Vodafone and supported Thomson Holidays transition 10 years ago. We wrote the manual for the IDM. What can we do for you today?

Leadership and professional development

• The leaders’ toolkit: developing the idea architecture
• Leadership team building
• Essential Skills for Leadership
• Negotiation skills
• Communication and relational skills (Microsoft Word: 24k)
• Consulting sales skills (Microsoft Word: 36k)
• Xtreme Success : personal development workshops based on From Stress to Serenity, Gaining Strength in the Trials of Life, by Angus Jenkinson