CRM technology design

Prof Angus Jenkinson, the CEO, is author of Valuing Your Customers, a powerful analysis of CRM opportunity and systems. He was formerly CEO of the UK’s then leading database marketing and CRM technology services company.

As a result Stepping Stones has led many major CRM strategy and system design projects.

We have also led one of the largest and most successful knowledge development and knowledge management projects to enhance client service.

More recently, these have been enhanced into a comprehensive Integrated Marketing framework so that your one-to-one and mass communication, service and selling, planning and evaluation elements can be developed into powerful seamless solutions.

Full responsibility can be taken for projects, or Stepping stones can provide either consultancy or forensic services. For example, we

• Provided WPP and a consortium of companies with strategic evaluation of their services as BBC license collection agency.
• Helped Nissan with a forensic study of its call centre partner.
• And we analysed the CRM capabilities of IFM and a WPP subsidiary