Customer Experience
TOUCHPOINTS is a customer and employee experience toolkit and process. It uses research
and organisation development tools to enhance brand value. It can be adapted for any industry and for
benchmarking multiple markets. It identifies scores for Emotional Value, Business
Excellence, key Touchpoints and Customer Bonding. It also identifies the statistical relationship with share of customer to
improve service and business operations.
TOUCHPOINTS complements Stellar as a precise and comprehensive brand analysis and
development tool.
Community Signatures is the original, first and best pen portrait tool. It adds value to segmentation projects by communicating the essence of the brand’s customer communities.
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