Customer & employee research
Stepping Stones uses TOUCHPOINTS, which identifies how to make
customers more profitable, to provide full service research and
organisation change projects. TOUCHPOINTS is a customer research
and econometrics tool that can be adapted for any industry and for
benchmarking multiple markets. It identifies scores for Business
Excellence, key Touchpoints Satisfaction and Customer Bonding, and
identifies the statistical relationship with share of customer to
improve service and business operations.
Brand Signature is a precise and comprehensive brand analysis and
brand development tool. It provides a ‘brand bible’
for total communication alignment.
Community Signatures is the most powerful means of researching
and communicating the essence of the brand’s communities.
This tool has been adopted world-wide by OgilvyOne.
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