Find out more about integrating
communications and the revolutionary new communications planning
Angus Jenkinson is the lead designer and course developer for the IDM's new course in IMC
Winning with Customers is based on research into some 200 brands and reports how to dominate your market through excellence in integrated marketing.
A key part of integrated marketing is to improve the planning and evaluation of integrated communications. This published paper explains how
ID is a powerful tool based on the Centre's research for identifying your strengths and weaknesses
Integrated Marketing optimizes marketing
Integrated Marketing & communications optimisation
is worth £4-10 Billion to UK brands.
Source: Centre for Integrated Marketing research
Integrated Marketing means
- Transforming business from concept to customer
- Congruence of vision, culture and brand
- Seamless organisation
- Brand harmony across all customer Touchpoints (all channels,
Angus Jenkinson is the world’s leading authority
on Integrated Marketing. The Centre
for Integrated Marketing, which he heads at the University of Bedfordshire,
is the UK’s leading Integrated Marketing research centre focused
on the UK’s 500 leading advertisers and their agencies.
Each area has a different link
Integrated Marketing is an holistic discipline that inspires coherent
and creative organisation, culture and customer experience alignment
around fundamental truths of the brand to deliver value to customers,
employees and the organisation. Read
Stepping Stones provides a complete
facilitation service for enhancing the marketing function.
For information on integrated and media neutral communication planning and evaluating and the tool that makes it possible, CODAR, follow this link...
Related case study:
Seeboard Energy (PDF: