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License the tool
or aks us to help you radically improve your marketing performance
For information on research and findings in some 200 UK brands download the pdf or follow the link for more details.
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Integrated Marketing Diagnostics
Stepping Stones and the Centre for Integrated Marketing have developed
the world’s leading diagnostic and planning tool for improving Integrated
Marketing performance. We can pinpoint your critical strengths and weaknesses, and then we can advise you on highly effective strategies to leverage the strengths and improve where necessary.
ID analyses performance in over 100 key diagnostic
areas covering:
- Customer experience of the brand: the integrated brand
- Organisation working and employee experience: the integrated
organisation
- Marketing practice and integrated marketing process, including collaboration with agencies
Research shows powerful correlations between improved performance on the key diagnostics and improved business performance. Just 6 key competencies account for 50% of the customer experience that drives profits. This is detailed in Professor Jenkinson and the Centre's report (link on left). Contact Angus Jenkinson for more details.
Stepping Stones provides comprehensive evaluation and change planning
and change management consultancy. Or ID can be licensed by other
consultancies or internal change agencies.
Centre for Integrated Marketing papers that demonstrate ID diagnostics
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