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Stellar is a powerful tool to help 'align vision, purpose, brand and organisation', a key step in the integrated marketign development process.
CODAR is the solution to 'Total Communication Planning', another key step in the process.
 Touchpoints is a research tool to understand customer experience
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Integrated Marketing: strategic change management
Research shows that Integrated marketing improvements lead
to very substantial business performance improvements.
Achieving the value increment can be achieved in a number of separate
initiatives. However, the full synergy and massive benefits come
from a joined up approach to transformation. This can and should
encompass existing positive change projects.
Stepping Stones and the Centre for Integrated Marketing have developed
a comprehensive model of organisation change to achieve Integrated
Marketing.
We provide research, planning, facilitation and change management
services to facilitate your transformation.
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Related case:
SEEBOARD Energy - Integrated Marketing transforms the brand fortunes.
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