Can you afford to ignore communications optimisation?

Integration and neutrality create powerful results

Research by Prof Jenkinson and the Centre for Integrated Marketing has developed an exciting new paradigm for marketing communication and change management. The effect of improvement is likely to be performance/cost enhancements in the 10% to 25% range.

The new thinking highlights both the science and creative imagination of communication planning, execution and evaluation. It identifies the seamless and fertile possibilities that arise between the communication disciplines and across all media and Touchpoints.

CODAR is a universal communication planning tool to achieve this. CODAR facilitates planning, evaluation and econometric modelling using a communications history database. CODAR can be licensed for use.

Integrated communication facilitation.

Stepping Stones provides project facilitation services for integrated communications.

Based on research finding by the CIM and the Centre for Integrated Marketing and the CODAR tool, with expert facilitation, these services deliver more cost- and communication-effective projects. More...

Why communications need optimisation