Great Tools to License

Stepping Stones offers tools to consultancies, service companies, internal change agencies and managers.

Research into 200 brands found the key leverage points that can enhance marketing performance by 10-25%

From Stress to Serenity, by Angus Jenkinson, is a leadership and self-development guide that has received enthusiastic reception.

Angus Jenkinson is the lead designer and course developer for the IDM's new course in IMC

Thoughtware: ideas that optimize marketing

Technology for Marketing Conference, February 2006: Leveraging the MOT through Customer Insight. This file is over 3MB in size and is a pdf of the PowerPoint presentation

Integrated Marketing

Winning with Customers: research into 200 brands found the key leverage points that can enhance marketing performance by 10-25%
A vision of Integrated Marketing (528k PDF)
Balanced Scorecard: a discussion of true quality (36K PDF)
Challenges to achieving competitiveness in influencing the attitudes and behaviours of consumers and other stakeholders
Ideas are design tools for integration (520k PDF)
Inaugural lecture of Prof Jenkinson at the Centre for Integrated Marketing (952k PDF)
Moments of Truth: an article for OgilvyOne’s Viewpoint magazine (324K PDF)
Why good marketing is integrated marketing: VNU June 2003 (1.7Mb PDF)
The Value-Mix Triad: product, service and communication as aspects of customer value within the field of customer experience
Link to the Centre for Integrated Marketing; first register for access on the site if not already registered

Leadership creates Loyalty: how leadership creates customer loyalty (308k PDF)
The Laws of Loyalty: principles of customer creativity (84k PDF)
Trustware: powerful equity
The Customer does not care: from OgilvyOne’s Viewpoint magazine (28K PDF)
Leadership: paper for the IDM’s Certificate in CRM (152k Microsoft Word)
The Leaders’ Edge: the intelligences that make up leadership (128k PDF)
From Stress to Serenity, gaining strength in the trials of life, a book by Angus Jenkinson