home | about stepping stones | cases & work | services & products | international partners
  clients | integrated marketing | tools | Thoughtware | Site Search


 

Media have wide potential

click on image to enlarge

Media have an innate neutrality of potential. They may commonly be used in one or more particular ways but this is not mandatory. The planning field is truly neutral in its creation of an open space for possibility, equivalent to the Greek concept of chaos, the informed potential from which everything is formed.

This is not to deny the phenomenological characteristics (cost, tangibility, time endurance, etc) but to suggest that these are the colours that an artist can use in any way he or she chooses. Red is not just for Impressionists.