Fractal Tools from Stepping Stones

Ideas are tools, and the driving force of brand and business. They are embedded everywhere, in policies, values and culture, in the design principles behind processes, structure and products, and in decisions, strategies and communications.

Stellar® is the complete integrated strategy tool for business differentiation. Stellar was developed by Angus Jenkinson and Richard Leachman of Corpus Angeli.

CODAR is the complete planning and evaluation tool for integrated marketing.

It was d eveloped and researched in collaboration with the Centre for Integrated Marketing.

Touchpoints is a rich customer experience tool that works for both customers and employees. It identifies how to make customers more profitable and what will create greateer employee commitment.

Community Signatures is the original and best segmentation and pen portrait tool.

ID is an Integrated Marketing diagnostic survey developed by Stepping Stones and the Centre for Integrated Marketing. It identifies the brand’s pressure points for change, helping to achieve improvements of 10% to 25% in performance. It can be used in workshop and full survey modes.