Fractal Tools from Stepping Stones

Ideas are tools, and the driving force of brand and business. They are embedded everywhere, in policies, values and culture, in the design principles behind processes, structure and products, and in decisions, strategies and communications.

CODAR is a universal communications optimisation planning tool for brand marketing and change management based on the psychology of change. It can be used for any communication or change management project in any and across all communication disciplines and media/Touchpoints: advertising, direct, PR, internal marketing, events etc. Developed and researched in collaboration with the Centre for Integrated Marketing.

Touchpoints is a powerful research and econometrics tool that works for both customers and employees. It identifies how to make customers more profitable and what will create greateer employee commitment. The research instrument can be adapted for any industry and for benchmarking multiple markets. It identifies scores for Business Excellence, key Touchpoints Satisfaction and Customer/Employee Bonding. It then identifies the statistical relationship with Share of Customer/Employee Commitment to improve service and business operations.

Brand Signature is a precise and comprehensive brand analysis and brand development tool. It provides a ‘brand bible’ for total communication alignment.

Community Signatures is the most powerful means of researching and communicating the essence of the brand’s communities. This tool has been adopted world-wide by OgilvyOne.

ID is a powerful Integrated Marketing diagnostic survey developed by Stepping Stones and the Centre for Integrated Marketing. It identifies the brand’s pressure points for change, helping to achieve improvements of 10% to 25% in performance. It can be used in workshop and full survey modes.

Stellar® is the complete integrated strategy tool for business differentiation. The Stellar® Architecture consists of a constellation of the 12 strategic insights/tools that drive the business, such as Core Competency, Brand Essence, Postioning, Integrated Dashboard and Synergy Model. Stellar was developed by Prof Angus Jenkinson and Richard Leachman of Corpus Angeli.