Fractal Tools from Stepping Stones
Ideas are tools, and the driving force of brand and business.
They are embedded everywhere, in policies, values and culture, in
the design principles behind processes, structure and products,
and in decisions, strategies and communications.
Stellar® is the complete integrated strategy tool for business differentiation.
Stellar was developed by Angus Jenkinson and Richard Leachman
of Corpus Angeli.
is the complete planning and evaluation tool for integrated marketing.
It was d eveloped
and researched in collaboration with the Centre for Integrated Marketing.
is a rich customer experience tool that works for both
customers and employees. It identifies how to make customers more
profitable and what will create greateer employee commitment.
Signatures is the original and best segmentation and pen portrait tool.
is an Integrated Marketing diagnostic survey developed by
Stepping Stones and the Centre for Integrated Marketing. It identifies
the brand’s pressure points for change, helping to achieve
improvements of 10% to 25% in performance. It can be used in workshop
and full survey modes.